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International business situations can be quite different from each other. In this series of articles, we will focus on what really matters when doing business in Italy.

Negotiations in Italy

Creating a good atmosphere is a prerogative of negotiations in Italy. In such situations, small talk, coffee breaks and invitations to lunch are quite common to lighten the mood and make sure that everyone feels comfortable.

Negotiations with Italian business partners are relationship-driven at every stage. The course of the discussions is often circular and it is important that you really treat your Italian negotiating partners as “partners” and strive for a win-win situation.

Verbal agreements are very important in such a communicative business culture and this allows you to rely on your Italian business partners’ word, until the written contract is drawn up.

How do relationship-based negotiations take place? Does a good personal relationship play a key role in order to strive for the best deal?

Click here to find out more in the video released by our business partner crossculture2go!